Birkin, Walmart and Hermès

Does Walmart ‘Wirkin’ Bag Threaten Hermès So That It Must Protect Its Birkin Trademark?
Fashionistas who’ve long lusted after Hermès exclusive and ultra-expensive Birkin handbag got a pre-holiday treat thanks to Walmart.com. It offered a reasonably close Birkin facsimile bag – dubbed a “Wirkin” on social media for the “working class Birkin” or “Walmart Birkin” – priced around $100, compared to the $10,000 and up for the real thing.
Birkin bags, Walmart's 'Wirkin' bag, class warfare and the internet
In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums. But as 2025 begins, ridiculing the rich appears to have gone mainstream.
Walmart is selling a $78 dupe of the Hermès Birkin bag that fans say is so realistic it makes the expensive one obsolete
Walmart is selling a Birkin dupe, and people on social media are going crazy over it. The retailer is selling a look-alike of the popular Hermès purse for just $78, while the real thing can cost hundreds of thousands of dollars.
Walmart’s version of the Hermès Birkin has taken over the internet
Budget-conscious buyers looking for luxury alternatives have flocked to Walmart’s Birkin bag look-alike, nicknamed the “Wirkin.”
Too Inclusive? Does The $78 Walmart ‘Wirkin’ Affect Hermès Birkin?
The world biggest retailer Walmart launched handbags that look similar to Hermes. While unrelated to the Birkin - TikTok has fallen in love with the $78 product.
These Conspiracies Around Walmart's Birkin Bag Dupe Will Have You Messed Up
Last week we told you about the crazy hype surrounding the “Wirkin” bag, Walmart’s less expensive version of the Birkin, the classic Hermès tote that has been beloved by the rich and famous for decades.
Why Walmart's $80 Birkin bag dupe, dubbed the 'Wirkin', has sparked so much controversy
An inexpensive knockoff of the Birkin bag, an exclusive, extremely sought-after leather handbag by luxury brand Hermès that can sell for more than $400,000 US has launched a rousing debate online about fashion accessibility and copycat ethics.
Walmart's faux Hermès Birkin bag sells out in latest viral trend
A bagged dubbed the 'Wirken' bag has sold out a multiple stores across the U.S. after the faux luxury bag went viral on social media.
Walmart Birkin Dupes: An Anti-Capitalist Flex or a Symptom of a Larger Problem?
Despite its seemingly untouchable status, the Birkin has seen its fair share of counterfeits and dupes, just like any other luxury bag. Recently, one has usurped them all and sparked a discourse about anti-capitalism.
After Going Viral, Walmart Takes Down The Birkin Bag Dupe That Had Everyone Talking
A Style Rave Originated Content. Visit for more rave-worthy fashion, beauty, lifestyle and culture news. One week into 2025, the year has already delivered its first viral accessory—the “Walmart Birkin Bag,
‘Sent that cease and desist’: Shopper tries to look up Hermes dupes on Walmart site. Then something unexpected happens
A Walmart shopper who wouldn't spend more than $5,000 on a handbag was thrilled with a Hermes dupe became available for cheap ...
USA Today9d
'Walmart Birkin' goes viral: What to know about Hermès Birkin bags, $78 dupe
The bag, which is now being referred to as the “Walmart Birkin Bag,” is being ... and seek advice from Hermès sales experts." Hermes operates about 43 stores in the United States, according ...
New York Post11d
Walmart’s $78 Hermès Birkin dupe is the fashion world’s hottest new handbag — and luxury lovers are fuming
One creator praised the Walmart bag for making “a Birkin bag cheugy,” or uncool, while another said it embodied the mantra “eat the rich” because of the once-coveted handbag’s sudden ...